2020 LinkedIn Zürich Networking Group Information

LinkedIn 2020 Group Update

The last Zürich Networking Group update was done in 2018 so we thought it about time to share with members the latest figures.

Growth in 2019 and early 2020 has been slow and careful.

This is a deliberate policy to validate new member requests and keeps the LinkedIn group acceptances down to a manageable level.

The decline rate because of applicants seeking to join the LinkedIn group only and not to be an Associate free member is over 50%. This has been a constant for over 5 years now and is largely down to people seeking to join the group with no real connection to Zurich or mistaking us for being a group based in Lake Zurich Illinois.

The LinkedIn group number is currently 4,092 members.

The numbers requesting to join the group each week on LinkedIn total 40-50.

70% of those are living /working in the Zurich area.
25% of those applying to join are based outside Switzerland.

The LinkedIn group is made up from members whose location is:

The group composition of all members is:

80% of those whose profile states they are living /working in the Zurich Area.
89% of the total group membership has a profile stating they are located in Zurich Area / Switzerland.
1.4% of the total group membership has a profile stating they are located in the UK.
0.02% of the total group membership has a profile stating they are located in India.
1.5% of the total group membership has a profile stating they are located in the USA

The remaining c.8% have members in the other countries of the world not listed above.

The LinkedIn group is made up from members whose current company is:

There are over 500 businesses represented in the LinkedIn group, it is too difficult to list each one separately so here is a snapshot of 20 to help you to view the B2B opportunity:

ABB – 21
Accenture – 12
AGCO Corporation – 4
Credit Suisse – 199
EY – 24
GE – 2
Globus – 3
Google – 16
Microsoft – 6
Migros Genossenschafts Bund – 6
Novartis – 8
PwC – 5
Roche – 18
SBB – 7
Siemens – 12
Swissport – 3
Takeda – 5
UBS – 126
ZKB – 18
Zurich Insurance – 28

What this illustrates is that many members will state their employer as a division within a large corporate or use a different naming term to those company names LinkedIn uses for its filters.

An example Migros v Migros Genossenschafts Bund.

Compare these numbers with the industry / sector numbers below.

The LinkedIn group is made up from members whose current industry is:

The following information will help you to assess where you should focus your networking efforts or your willingness to become a supporter plus member to promote your business in a more dynamic way.

Important notice:

The sector types are those LinkedIn use not D&B or NAICS or similar.
To anyone seeking to join the LinkedIn group, please respect our time and avoid being declined. You need to be a group member, so check out the membership options first and make your choice to save embarassment later.

	Zurich Area	Total in Group
Accounting	35	45
Airlines and Aviation	14	17
Alternative Dispute Resolution	2	2
Alternative Medicine	4	5
Animation	0	0
Apparel & Fashion	16	21
Architecture and Planning	38	44
Arts and Crafts	6	9
Automotive	23	46
Aviation and Aerospace	13	21
Banking	360	425
Biotechnology	28	41
Broadcast Media	4	6
Building Materials	7	10
Business Supplies and Equipment	2	3
Capital Markets	5	11
Chemicals	25	30
Civic and Social Organisations	12	13
Civil Engineering	6	8
Commercial Real Estate	2	3
Computer and Network Security	7	8
Computer Games	0	0
Computer Hardware	2	2
Computer Networking	6	7
Computer Software	63	83
Construction	23	30
Consumer Electronics	2	3
Consumer Goods	26	34
Consumer Services	0	7
Cosmetics	11	12
Dairy	0	1
Defense & Space	0	5
Design	0	20
E-learning	0	5
Education Management	48	56
Electrical/Electronic Manufacturing	28	37
Entertainment	0	4
Environmental Services	12	12
Events Services	21	24
Executive Office	19	22
Facilities Services	5	6
Farming	2	4
Financial Services	370	448
Fine Art	6	8
Fishery	0	0
Food & Beverages	35	50
Food Production	9	13
Fund-Raising	1	1
Furniture	5	6
Gambling & Casinos	0	0
Glass, Ceramics & Concrete	1	1
Government Administration	10	16
Government Relations	0	2
Graphic Design	6	7
Health, Wellness and Fitness	31	34
Higher Education	25	34
Hospital and Healthcare	43	48
Hospitality	28	34
Human Resources	21	25
Import and Export	4	5
Individual and Family Services	14	15
Industrial Automation	11	13
Information Services	11	14
Information Technology and Services	311	398
Insurance	100	120
International Affairs	1	5
International Trade and Development	15	22
Internet	50	61
Investment Banking	23	29
Investment Management	74	86
Judiciary	2	3
Law Enforcement	0	0
Law Practice	44	58
Legal Services	31	43
Legislative Office	0	0
Leisure, travel and tourism	24	29
Libraries	0	0
Logistics and supply chain	14	22
Luxury Goods and Jewelry	19	28
Machinery	27	38
Management Consulting	167	205
Maritime	1	3
Market Research	4	6
Marketing and Advertising	79	102
Mechanical or Industrial Engineering	32	44
Media Production	0	27
Medical Devices	45	62
Medical Practice	12	15
Mental Health Care	0	11
Military	0	0
Mining and Metals	1	6
Motion Pictures and Film	0	1
Museums	2	6
Music	2	8
Nanotechnology	3	4
Newspapers	0	2
Non-profit Organisation Management	19	28
Oil and Energy	2	24
Online Media	8	14
Outsourcing/Offshoring	3	10
Package/Freight	0	0
Packaging and Containers	4	6
Paper & Forest Products	1	1
Performing Arts	2	2
Pharmaceuticals	68	95
Philanthropy	3	8
Photography	5	7
Plastics	1	2
Political	2	4
Primary/Secondary Education	3	3
Printing	2	4
Professional Training and Coaching	40	48
Program Development	3	6
Public Policy	1	3
Public Relations and Communications	35	44
Public Safety	0	0
Publishing	10	10
Railroad	1	2
Ranching	0	0
Real Estate	68	78
Recreational Facilities and Services	0	0
Religious Institutions	1	1
Renewables and Environment	7	16
Research	47	71
Restaurants	5	7
Retail	26	31
Security and Investigations	3	6
Semiconductors	3	7
Shipbuilding	1	3
Sporting Goods	3	5
Sports	16	18
Staffing and Recruitment	2	5
Supermarkets	0	0
Telecommunications	26	38
Textiles	5	6
Think Tanks	9	12
Tobacco	4	5
Translation and localisation	9	10
Transportation/Trucking/Railroad	18	22
Utilities	9	12
Venture Capital & Private Equity	16	20
Veterinary	0	0
Warehousing	0	0
Wholesale	4	5
Wine and Spirits	7	8
Wireless	1	3
Writing and Editing	7	8
Total	3101	4078

What this shows as well having reviewed a number of profiles, many are “hiding” in other industries and happy in their IT job to avoid recruiter contact.

A lot of others simply have not updated their details for sometime and LinkedIn or a company have re-classified their industry of work.

This is not uncommon when a company is acquired or people lose interest in LinkedIn.

If you would care to share, that would be fantastic.

The LinkedIn group is made up from members whose academic studies were at:

The following Zürich Networking Group information will help you to connect with your alumni members, to learn more about Zürich or to simply aid your job search.

Boston University – 10
ETH Zürich – 296
IMD Business School – 69
INSEAD – 38
Moscow State Institute of International Relations – 3
Technische Universiteit Delft – 10
University of Oxford – 21
University of St Gallen – 306
University of Stuttgart – 6
University of Zurich – 548

There are a lot of academic institutions represented and like the company names, simply too many to list.

Specific information requests from Supporter or Supporter Plus members will be handled in the normal time-frames.

The LinkedIn group snapshot information is just one resource we also have:

Masterclass webinars on using LinkedIn for sales or job hunting

LinkedIn tips and tricks on the group website or included in group newsletters

Leveraging Zürich Networking Group Supporter Plus presence through LinkedIn

Specific training or coaching by Andrew Travers at Network Nights or at group workshops

Keep yourself up to date with the group news and events

In case you have time to read ...