LinkedIn 2020 Group Update
The last Zürich Networking Group update was done in 2018 so we thought it about time to share with members the latest figures.
Growth in 2019 and early 2020 has been slow and careful.
This is a deliberate policy to validate new member requests and keeps the LinkedIn group acceptances down to a manageable level.
The decline rate because of applicants seeking to join the LinkedIn group only and not to be an Associate free member is over 50%. This has been a constant for over 5 years now and is largely down to people seeking to join the group with no real connection to Zurich or mistaking us for being a group based in Lake Zurich Illinois.
The LinkedIn group number is currently 4,092 members.
The numbers requesting to join the group each week on LinkedIn total 40-50.
- 70% of those are living /working in the Zurich area.
- 25% of those applying to join are based outside Switzerland.
The LinkedIn group is made up from members whose location is:
The group composition of all members is:
- 80% of those whose profile states they are living /working in the Zurich Area.
- 89% of the total group membership has a profile stating they are located in Zurich Area / Switzerland.
- 1.4% of the total group membership has a profile stating they are located in the UK.
- 0.02% of the total group membership has a profile stating they are located in India.
- 1.5% of the total group membership has a profile stating they are located in the USA
The LinkedIn group is made up from members whose current company is:
There are over 500 businesses represented in the LinkedIn group, it is too difficult to list each one separately so here is a snapshot of 20 to help you to view the B2B opportunity:
- ABB – 21
- Accenture – 12
- AGCO Corporation – 4
- Credit Suisse – 199
- EY – 24
- GE – 2
- Globus – 3
- Google – 16
- Microsoft – 6
- Migros Genossenschafts Bund – 6
- Novartis – 8
- PwC – 5
- Roche – 18
- SBB – 7
- Siemens – 12
- Swissport – 3
- Takeda – 5
- UBS – 126
- ZKB – 18
- Zurich Insurance – 28
What this illustrates is that many members will state their employer as a division within a large corporate or use a different naming term to those company names LinkedIn uses for its filters.
An example Migros v Migros Genossenschafts Bund.
Compare these numbers with the industry / sector numbers below.
The LinkedIn group is made up from members whose current industry is:
The following information will help you to assess where you should focus your networking efforts or your willingness to become a supporter plus member to promote your business in a more dynamic way.
- The sector types are those LinkedIn use not D&B or NAICS or similar.
- To anyone seeking to join the LinkedIn group, please respect our time and avoid being declined. You need to be a group member, so check out the membership options first and make your choice to save embarassment later.
|Zurich Area||Total in Group|
|Airlines and Aviation||14||17|
|Alternative Dispute Resolution||2||2|
|Apparel & Fashion||16||21|
|Architecture and Planning||38||44|
|Arts and Crafts||6||9|
|Aviation and Aerospace||13||21|
|Business Supplies and Equipment||2||3|
|Civic and Social Organisations||12||13|
|Commercial Real Estate||2||3|
|Computer and Network Security||7||8|
|Defense & Space||0||5|
|Food & Beverages||35||50|
|Gambling & Casinos||0||0|
|Glass, Ceramics & Concrete||1||1|
|Health, Wellness and Fitness||31||34|
|Hospital and Healthcare||43||48|
|Import and Export||4||5|
|Individual and Family Services||14||15|
|Information Technology and Services||311||398|
|International Trade and Development||15||22|
|Leisure, travel and tourism||24||29|
|Logistics and supply chain||14||22|
|Luxury Goods and Jewelry||19||28|
|Marketing and Advertising||79||102|
|Mechanical or Industrial Engineering||32||44|
|Mental Health Care||0||11|
|Mining and Metals||1||6|
|Motion Pictures and Film||0||1|
|Non-profit Organisation Management||19||28|
|Oil and Energy||2||24|
|Packaging and Containers||4||6|
|Paper & Forest Products||1||1|
|Professional Training and Coaching||40||48|
|Public Relations and Communications||35||44|
|Recreational Facilities and Services||0||0|
|Renewables and Environment||7||16|
|Security and Investigations||3||6|
|Staffing and Recruitment||2||5|
|Translation and localisation||9||10|
|Venture Capital & Private Equity||16||20|
|Wine and Spirits||7||8|
|Writing and Editing||7||8|
What this shows as well having reviewed a number of profiles, many are “hiding” in other industries and happy in their IT job to avoid recruiter contact.
A lot of others simply have not updated their details for sometime and LinkedIn or a company have re-classified their industry of work.
This is not uncommon when a company is acquired or people lose interest in LinkedIn.
If you would care to share, that would be fantastic.
The LinkedIn group is made up from members whose academic studies were at:
The following Zürich Networking Group information will help you to connect with your alumni members, to learn more about Zürich or to simply aid your job search.
- Boston University – 10
- ETH Zürich – 296
- IMD Business School – 69
- INSEAD – 38
- Moscow State Institute of International Relations – 3
- Technische Universiteit Delft – 10
- University of Oxford – 21
- University of St Gallen – 306
- University of Stuttgart – 6
- University of Zurich – 548
There are a lot of academic institutions represented and like the company names, simply too many to list.
Specific information requests from Supporter or Supporter Plus members will be handled in the normal time-frames.
The LinkedIn group snapshot information is just one resource we also have:
Masterclass webinars on using LinkedIn for sales or job hunting
LinkedIn tips and tricks on the group website or included in group newsletters
Leveraging Zürich Networking Group Supporter Plus presence through LinkedIn
Specific training or coaching by Andrew Travers at Network Nights or at group workshops