2020 LinkedIn Zürich Networking Group Information

Contents

LinkedIn 2020 Group Update

The last Zürich Networking Group  update was done in 2018 so we thought it about time to share with members the latest figures.

Growth in 2019 and early 2020 has been slow and careful. 

This is a deliberate policy to validate new member requests and keeps the LinkedIn group acceptances down to a manageable level. 

The decline rate because of applicants seeking to join the LinkedIn group only and not to be an Associate free member is over 50%. This has been a constant for over 5 years now and is largely down to people seeking to join the group with no real connection to Zurich or mistaking us for being a group based in Lake Zurich Illinois.  

The LinkedIn group number is currently 4,092 members. 

The numbers requesting to join the group each week on LinkedIn total 40-50.

  • 70% of those are living /working in the Zurich area.
  • 25% of those applying to join are based outside Switzerland.

The LinkedIn group is made up from members whose location is:

The group composition of all members is:

  • 80% of those whose profile  states they are living /working in the Zurich Area.
  • 89% of the total group membership has a profile stating they are located in Zurich Area / Switzerland.
  • 1.4% of the total group membership has a profile stating they are located in the UK.
  • 0.02% of the total group membership has a profile stating they are located in India.
  • 1.5% of the total group membership has a profile stating they are located in the USA 
 The remaining c.8% have members in the other countries of the world not listed above. 

The LinkedIn group is made up from members whose current company is:

There are over 500 businesses represented in the LinkedIn group, it is too difficult to list each one separately so here is a snapshot of 20 to help you to view the B2B opportunity:

  • ABB – 21
  • Accenture – 12
  • AGCO Corporation – 4
  • Credit Suisse – 199
  • EY – 24
  • GE – 2
  • Globus – 3
  • Google – 16
  • Microsoft – 6
  • Migros Genossenschafts Bund – 6
  • Novartis – 8
  • PwC – 5
  • Roche – 18
  • SBB – 7
  • Siemens – 12
  • Swissport – 3
  • Takeda – 5
  • UBS – 126
  • ZKB – 18
  • Zurich Insurance – 28

What this illustrates is that many members will state their employer as a division within a large corporate or use a different naming term to those company names LinkedIn uses for its filters. 

An example Migros v Migros Genossenschafts Bund.

Compare these numbers with the industry / sector numbers below. 

The LinkedIn group is made up from members whose current industry is:

The following information will help you to assess where you should focus your networking efforts or your willingness to become a supporter plus member to promote your business in a more dynamic way.

Important notice:

 Zurich AreaTotal in Group
Accounting3545
Airlines and Aviation1417
Alternative Dispute Resolution22
Alternative Medicine45
Animation00
Apparel & Fashion1621
Architecture and Planning3844
Arts and Crafts69
Automotive2346
Aviation and Aerospace1321
Banking360425
Biotechnology2841
Broadcast Media46
Building Materials710
Business Supplies and Equipment23
Capital Markets511
Chemicals2530
Civic and Social Organisations1213
Civil Engineering68
Commercial Real Estate23
Computer and Network Security78
Computer Games00
Computer Hardware22
Computer Networking67
Computer Software6383
Construction2330
Consumer Electronics23
Consumer Goods2634
Consumer Services07
Cosmetics1112
Dairy01
Defense & Space05
Design020
E-learning05
Education Management4856
Electrical/Electronic Manufacturing2837
Entertainment04
Environmental Services1212
Events Services2124
Executive Office1922
Facilities Services56
Farming24
Financial Services370448
Fine Art68
Fishery00
Food & Beverages3550
Food Production913
Fund-Raising11
Furniture56
Gambling & Casinos00
Glass, Ceramics & Concrete11
Government Administration1016
Government Relations02
Graphic Design67
Health, Wellness and Fitness3134
Higher Education2534
Hospital and Healthcare4348
Hospitality2834
Human Resources2125
Import and Export45
Individual and Family Services1415
Industrial Automation1113
Information Services1114
Information Technology and Services311398
Insurance100120
International Affairs15
International Trade and Development1522
Internet5061
Investment Banking2329
Investment Management7486
Judiciary23
Law Enforcement00
Law Practice4458
Legal Services3143
Legislative Office00
Leisure, travel and tourism2429
Libraries00
Logistics and supply chain1422
Luxury Goods and Jewelry1928
Machinery2738
Management Consulting167205
Maritime13
Market Research46
Marketing and Advertising79102
Mechanical or Industrial Engineering3244
Media Production027
Medical Devices4562
Medical Practice1215
Mental Health Care011
Military00
Mining and Metals16
Motion Pictures and Film01
Museums26
Music28
Nanotechnology34
Newspapers02
Non-profit Organisation Management1928
Oil and Energy224
Online Media814
Outsourcing/Offshoring310
Package/Freight00
Packaging and Containers46
Paper & Forest Products11
Performing Arts22
Pharmaceuticals6895
Philanthropy38
Photography57
Plastics12
Political24
Primary/Secondary Education33
Printing24
Professional Training and Coaching4048
Program Development36
Public Policy13
Public Relations and Communications3544
Public Safety00
Publishing1010
Railroad12
Ranching00
Real Estate6878
Recreational Facilities and Services00
Religious Institutions11
Renewables and Environment716
Research4771
Restaurants57
Retail2631
Security and Investigations36
Semiconductors37
Shipbuilding13
Sporting Goods35
Sports1618
Staffing and Recruitment25
Supermarkets00
Telecommunications2638
Textiles56
Think Tanks912
Tobacco45
Translation and localisation910
Transportation/Trucking/Railroad1822
Utilities912
Venture Capital & Private Equity1620
Veterinary00
Warehousing00
Wholesale45
Wine and Spirits78
Wireless13
Writing and Editing78
Total31014078

What this shows as well having reviewed a number of profiles, many are “hiding” in other industries and happy in their IT job to avoid recruiter contact. 

A lot of others simply have not updated their details for sometime and LinkedIn or a company have re-classified their industry of work. 

This is not uncommon when a company is acquired or people lose interest in LinkedIn. 

If you would care to share, that would be fantastic.

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email

The LinkedIn group is made up from members whose academic studies were at:

The following Zürich Networking Group information will help you to connect with your alumni members, to learn more about Zürich or to simply aid your job search. 

  • Boston University – 10
  • ETH Zürich – 296
  • IMD Business School – 69
  • INSEAD – 38
  • Moscow State Institute of International Relations – 3
  • Technische Universiteit Delft – 10
  • University of Oxford – 21
  • University of St Gallen – 306
  • University of Stuttgart – 6
  • University of Zurich – 548

There are a lot of academic institutions represented and like the company names, simply too many to list. 

Specific information requests from Supporter or Supporter Plus members will be handled in the normal time-frames. 

The LinkedIn group snapshot information is just one resource we also have:

 

Masterclass webinars on using LinkedIn for sales or job hunting

LinkedIn tips and tricks on the group website or included in group  newsletters

Leveraging Zürich Networking Group Supporter Plus presence through LinkedIn 

Specific training or coaching by Andrew Travers at Network Nights or at group workshops   

Keep yourself up to date with the group news and events

In case you have time to read ...

Your help sharing this post with others is appreciated

Share on facebook
Share on xing
Share on reddit
Share on linkedin
Share on whatsapp
Share on email
Share on vk
Share on facebook

Leave a comment

seventeen − 7 =