With McKinsey’s modern marketing six core capabilities as a starting point, Philip will review examples of AI-powered marketing applications to demonstrate how AI is transforming marketing and helping business of all sizes to improve the customer journey, their marketing impact and their efficiency.
Location: Mehr als Wohnen, Genossenschaftsstrasse 18, 8050 Zürich
Room: Conference Room Kägi
Time: 18:45 – 20:45 / Doors open at 18:30
The evening will start with time to get to know each other in small groups. We will then be engaged with Philip’s presentation “Elevate your marketing with generative AI” with time for questions and discussion. By 20:00, we can break for coffee and enjoy additional one-to-one time for networking.
The purpose of this event is twofold. Firstly, it should provide a stimulating atmosphere for professionals to meet and make ties with others with similar interests.
Secondly, we hope to create an opportunity for those wishing to discover more about AI.
The presentation should appeal to solopreneurs, start-up and SME marketing managers as well as other professionals generally interested in learning more about AI.
We ask attendees to help shortly with room clean up before heading off to a nearby restaurant for a light meal and/or drinks.
Philip E. van den Berg is a Dutch native marketer with three decades of experience in growth marketing and commercial strategy at high-tech companies including Microsoft, HP/E, Compaq and several start-up’s. Fascinated by holistic marketing and martech, he is convinced that generative AI will help marketing to finally mature.
Networking Night Host:
Rose Nassif Travers
Should you have any questions or queries regarding the event, please email the event organizer
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Baugenossenschaft mehr als wohnen
Tel: +41 (0) 44 325 40 40
approx. 15 mins
From Zurich main station: take the S-Bahn to Zurich-Oerlikon. Bus No. 781 or 787 from Zurich-Oerlikon station to the “Riedbach” or “Genossenschaftsstrasse” stop.
12-14 mins (+8 min walk from Parkhaus Messe Oerlikon)
There is limited on-street parking near the venue and it is highly encouraged to use the large parking facilities of the Parking Messe Oerlikon.
Take A1 towards St. Gallen: Exit ZH-Affoltern/ZH-Oerlikon, direction Zurich-Oerlikon/Messe. Continue on Route 1/Route 4 Thurgauerstrasse
From St. Gallen:
Take A1 Exit Wallisellen/Schwamendingen, direction Zürich-Oerlikon/Messe.
After exiting from Route 1, continue on Route 4/Thurgauerstrasse. Take a right onto Hagenholzstraase. The Parkinghaus Messe Oerlikon will be on your right. Park and walk to Mehr als Wohnung to address Hagenholzstrasse 104b.
Signs will be posted outside near reception on Dialogweg to guide you to the meeting room.
Bookings are now closed for this event.