Speaker: Dev Rakshit

Dev is a marketing communications consultant and professional instructor with over 20 years’ international business experience from the consumer, health, and agency sectors.

Areas of expertise cover Strategic Marketing, Multichannel Communications, and Advertising and Branding.

His qualifications include a PhD Chemistry and an MBA Marketing.

#006 Strategic Marketing: The SOSTAC planning model and TOWS

In The Loop
In The Loop
#006 Strategic Marketing: The SOSTAC planning model and TOWS
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Show Notes Guest Speaker Dev Rakshit Ogilvy Switzerland View LinkedIn Profile Dev Rakshit explains the SOSTAC model, use of SWOT / TOWS to help you to  gain an overview of the SOSTAC planning model and its use in developing a business strategy. SOSTAC and relevant show time stamps SOSTAC provides a structure and blueprint to support … Read more