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#006 Strategic Marketing: The SOSTAC planning model and TOWS

In The Loop
In The Loop
#006 Strategic Marketing: The SOSTAC planning model and TOWS
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Show Notes Guest Speaker Dev Rakshit Ogilvy Switzerland View LinkedIn Profile Dev Rakshit explains the SOSTAC model, use of SWOT / TOWS to help you to  gain an overview of the SOSTAC planning model and its use in developing a business strategy. SOSTAC and relevant show time stamps SOSTAC provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Some of the key elements discussed in the podcast include using the familiar SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format and using the TOWS matrix to establish a Strategy. Information is also given on the operational part of the planning model which involves the Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI). SOSTAC Show Resource Links SOSTAC Show Page Advertiser Enabling sales and marketing teams to write well and in an engaging style so their customers act. Learn More Today – free – no obligation trial lesson

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