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#006 Strategic Marketing: The SOSTAC planning model and TOWS

In The Loop
In The Loop
#006 Strategic Marketing: The SOSTAC planning model and TOWS
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Show Notes Guest Speaker Dev Rakshit Ogilvy Switzerland View LinkedIn Profile Dev Rakshit explains the SOSTAC model, use of SWOT / TOWS to help you to  gain an overview of the SOSTAC planning model and its use in developing a business strategy. SOSTAC and relevant show time stamps SOSTAC provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Some of the key elements discussed in the podcast include using the familiar SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format and using the TOWS matrix to establish a Strategy. Information is also given on the operational part of the planning model which involves the Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI). SOSTAC Show Resource Links SOSTAC Show Page Advertiser Enabling sales and marketing teams to write well and in an engaging style so their customers act. Learn More Today – free – no obligation trial lesson

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#005 – Blockchain and Pharma – Track Trace and more with Rasmus Schioenning

In The Loop
In The Loop
#005 - Blockchain and Pharma - Track Trace and more with Rasmus Schioenning
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Show Notes #005 – In this show Andrew and Rasmus discuss how Blockchain is applied by the Pharma industry. Topics and Timestamps Rasmus Schioenning who previously explained the basics of blockchain in a previous show and now touches upon how pharma seeks to use Blockchain and he discusses its status of adoption. One example, Mediledger and its use of Ethereum for a successful solution of the problem of returning unwanted drugs back to the distributor by pharmacies will be highlighted.  The show notes below include points of reference for listeners who will learn about the benefits of drug track and trace. An important topic to the FDA and EU who seek to save millions of dollars or euros in labour cost savings arising from improved drug and supply chain management. Key Moments Include:   Key Content Reference and Rasmus`s LinkedIn Profile Links:   HBR.org – Why Big Pharma Is Betting on BlockchainFDA – Food and Drug Supply Act – 2013EU – Falsified Medicines Legislation and DirectivesThe MediLedger Network – A Decentralised Network for the Pharmaceutical Industry Rasmus`s LinkedIn Profile link We hope you enjoyed our second Blockchain episode and PLEASE remember to let us know if you would like a specific topic or industry covered

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#004- Blockchain 101 – The Basics with Rasmus Schioenning

In The Loop
In The Loop
#004- Blockchain 101 - The Basics with Rasmus Schioenning
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Show Notes In this podcast Andrew and Rasmus will discuss what Blockchain is in a non technical way, to understand the history of it, what it can do and why this is important for the future Topics and Time Stamps: Discussed Contact and Website Links: To contact Rasmus, please reach out to him on LinkedIn   Blockchain 101 The Basics Show Page Advertiser: SE-Training offers high-quality, specifically tailored solutions to support the unique needs of Engineering organisations across Europe. Visit website to learn more.

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#002 – Maria Ryder Start-Up – Exclusive Event Solutions GmbH – Founder Interview

In The Loop
In The Loop
#002 - Maria Ryder Start-Up - Exclusive Event Solutions GmbH - Founder Interview
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Show Notes Maria Ryder a Co-Start-Up Founder of Exclusive Event Solutions GmbH explains why she and her husband created an events solutions business for clients in the middle of a pandemic in Switzerland, having relocated to the country. Having both been in the meetings, events and conference organising industry for over 15 years, it was a logical move to start again when they arrived in Switzerland. Maria in this episode explains what her past experience has taught her, how her obvious passion for events and making memories will help her and the team to be successful as they work through their first year of trading in Switzerland.  Maria takes time out during the podcast to share insight and advice, she reiterates the importance of planning, flexibility and how sustainability makes an event even more experiential Topics Covered Include:

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